Conapto, the Swedish supplier of secure and sustainable data center colocation, reveals their latest customer survey results, with a Net Promoter Score (NPS) of +76, which is an 46% improvement from last survey.
This year’s NPS has increased by 24 points, resulting in an NPS of +76 compared to lasts years NPS of +52. It shows that it truly pays of being dedicated to deliver a world class customer experience, as it is the company’s vision.
As part of Conapto’s work with their mission, values and customer strategy, customer surveys are conducted to measure customer satisfaction. This survey is done by AQ-analys that is an independent party. With several recent investments in both sustainability, security and expansions in new data center capacity — the survey works as an important checkpoint that the company is moving in the right direction.
It is shown that companies that continuously measure customer satisfaction get more satisfied and loyal customers. NPS benchmarks are the average Net Promoter Score that helps measure customer loyalty on a scale from -100 to +100 by measuring customers’ referral tendency.
“Delivering a customer experience that meets or exceeds customer’s expectations is extremely important for a mutually beneficial and long-term partnership. We had a great result in the last survey and to be able to accelerate and achieve an even higher score this time shows our commitment to our customers which makes me very proud. Based on our mission, values and strong culture of continuous improvement, we are committed to developing our customer offering to increase customer satisfaction and loyalty even further,” says Håkan Björklund, CEO of Conapto.
The customer survey was conducted between December 2021 and January 2022 and the result was a strong +76 score. Customers rated Conapto on key measures of satisfaction such as proactivity, service quality, responsiveness, follow-up and resolution, as well as the company’s overall understanding of the customers’ business.